Bibliogr. p. 252.

In recent years, Korean popular culture has taken the form of a tidal wave sweeping over the West. Whether it’s music, film, drama series, fashion, or cuisine, South Korea is establishing itself as a key player on the world stage. And the Korean Wave (Hallyu) shows no sign of stopping. Even before Squid Game and the award-winnning film Parasite, K-pop had become a $5 billion industry and Korean food had become the exciting new regional cuisine in restaurants and bars. K Culture will reveal all aspects of South Korea's way of life, both historically and in its new found fame. Including sections on K-pop bands, cinema, drama, art, comics, food, fashion, and night-life, with features within each section on the best films, shows, stars, artists etc.—this book offers different gateways into contemporary South Korea and what drives it. Also highlighted is the global influence, with a focus on eight cities from around the world (including London, Paris, Berlin, Toronto, New York, and L.A.) that have embraced this dynamic culture. This book is a stunning, informative, and fun handbook to the Korean Wave.

general nonfiction,Micromarketing